Funding Support

---

At ASJ Advisory, we know that winning funding can transform a business — whether it’s securing grant support to accelerate innovation, or leveraging investment to scale. But funding is competitive, and success requires more than just a good idea. It takes a structured, credible, and compelling application that demonstrates innovation, commercial impact, and alignment with funders’ priorities.

Our funding support services are designed to meet you where you are, whether you’re exploring opportunities for the first time or refining your tenth application. We can support you with:

• Funding Landscape Analysis – helping you identify the right calls, competitions, and programmes for your project.
   
• Bid Writing & Review – drafting or reviewing your application to ensure it is clear, compelling, and competitive.
   
• Project Scoping – working with your team to structure projects, define milestones, and ensure alignment with funder priorities.
   
• Partnership Building – advising on collaborations and helping you identify the right partners for maximum impact.
   
• Finance & Value Case – supporting costings, justification, and economic impact narratives.
   

Our approach is collaborative: we don’t just write bids for you, we work alongside you to strengthen your ideas, sharpen your case, and build your internal capability for future bids.

Not sure where to begin? Download our Free Funding Guide, designed to help you understand the basics of Innovate UK funding and what assessors are looking for.

For those who want the full picture, we’ve developed our comprehensive Funding Handbook which can be found in our store. This practical resource brings together everything you need to know about Innovate UK bids — from scoping and eligibility to structuring applications and avoiding common pitfalls.

It’s the same guidance we use with our clients, packaged into a single, easy-to-follow handbook you can use again and again.