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ASJ Advisory
A solitary woman in black walking beside a minimalist pool and wall.

Transforming your business for sustainable success.

What we do

About ASJ Advisory

Diverse team collaborating over documents with charts and sticky notes on a wooden table.

Our Story

I started ASJ Advisory because I was frustrated with the way many consultancies and government bodies operated—charging huge fees, relying on generic templates, and offering little real value. Start-ups and SMEs, in particular, often don’t have the financial means to access meaningful support, and the “free” services available rarely move the needle. That’s where we come in.


With a background spanning government, consultancy, and industry, I’ve worked with organisations from global enterprises to early-stage start-ups bringing new innovations to market. 


At ASJ Advisory, we take a different approach—practical, affordable, and tailored support that delivers real impact. No jargon, no cookie-cutter reports—just straight-talking advice and hands-on delivery to help businesses grow, innovate, and succeed.

Contact Us

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