About ASJ Advisory

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I started ASJ Advisory because I was frustrated with the way many consultancies and government bodies operated—charging huge fees, relying on generic templates, and offering little real value. Start-ups and SMEs, in particular, often don’t have the financial means to access meaningful support, and the “free” services available rarely move the needle. That’s where we come in.

With a background spanning government, consultancy, and industry, I’ve worked with organisations from global enterprises to early-stage start-ups bringing new innovations to market. 

At ASJ Advisory, we take a different approach—practical, affordable, and tailored support that delivers real impact. No jargon, no cookie-cutter reports—just straight-talking advice and hands-on delivery to help businesses grow, innovate, and succeed.